These are the basic features that generate sales leads and home buyer traffic to your web site. (If you provide XML feeds to us, you need not be concerned with these items.)
Community Listings
Your listings on the Guide provide the highest traffic doorways to your web site. The listing includes basic information about your community, price ranges, square footage of your homes, type of homes, link to your website and driving directions. Your listing also features links to floor plans, spec homes and even buying incentives you may wish to offer, as well as information about your company's background and commitment to customer service.
Brochure Requests
You'll receive via e-mail brochure requests from buyers who want more information after viewing your community listings, floor plan listings and inventory home listings.
Rapid Request Sales Leads *
If you wish, you can receive leads from buyers who are looking for homes similar to what you build. Buyers complete a basic questionnaire about themselves and the homes they want to buy, and the service automatically corresponds their data to a list of matching communities in their desired geographic area.
Sales Center Appointments
Your community listings include a "Schedule Appointment" button, inviting home shoppers to schedule a visit to your listing while they are online. Nearly 26% of these appointments convert into sales.
New Homes Available Now *
List your inventory homes on the Guide's Immediate Occupancy Homes web site! They are e-mailed monthly to more than 100,000 home shoppers.
Floor Plan Search
Increase your web site traffic by featuring your floor plans on the Guide as well as http://www.floorplansearch.com, a national site for floor plan searching.
(Did we mention these are FREE?)
Free Publicity *
Submit your PR stories (or "advertorials") online for inclusion in our newsletter, which is e-mailed to more than 100,000 home shoppers every month.
Savings Coupons *
Entice more buyers into your sales centers by offering a buying incentive that is featured on your community listings, as well as on http://www.homepromotions.com. We've found that buyers love coupons - and they help you track results even more effectively.
Follow-Up Mail *
American Home Guides provides you with an extremely simple/easy-to-use Contact Management program that automatically enters our sales leads into your database. This software allows you to communicate with your prospects via e-mail.
This easy-to-use software:
- Funnels American Home Guides leads into one database
- Allows builders to save and maintain leads in a database
- Allows builders to prepare and send a series of auto-timed e-mails (campaigns)
- Allows builders to send individual e-mails
- Allows builders to print mailing labels for sending "snail mail" to prospects
- Shows a history of communications to each prospect
(There's a slight extra charge, but they're really worth it!)
Featured Community
What's better than a banner ad? Showcase your community with a highly-visible, editorial-style feature located above all the community listings. Sorry, only one per category. Available on a first-come, first-served basis.
Silent Sales Person Auto-Responder
Our Silent Salesman responds automatically to all your Rapid Request leads, community, inventory home and floorplan brochure requests. Saves you and your staff time, postage and printing expenses. Tells your prospect you are really interested in doing business!
Broker Mailings *
Send bulk e-mail to a large list of real estate agents announcing openings, bonuses, contests, inventory homes, etc. Note: These brokers have specifically requested to receive our mailings regarding new home communities - this is not "junk mail" or "spam"!
Online Broker Registration *
A method that invites brokers to register their clients at your community online.
We've developed really clever technologies that you can now incorporate into your own web site… for a very small fee.
Online Builder Chat
Your sales staff can chat live with home shoppers through a chat room that is added to your web site. Get prospects when they are the hottest - and turn them into buyers!
Driving Maps
Interactive driving maps make it easier for buyers to find your sales office. These maps can be added to your community listings at no charge. They can be added to your web site for a small fee.
Online Customer Service
Increase the efficiency of your customer service by encouraging your home owners to request service calls through your web site. This can save time, improve communications, and make your service capability stand out!
(Ah, back to the FREE stuff!)
Every month you'll receive a WebStats summary report attached to your invoice. But, by going to the Control Panel, you'll be able to view the detail of all your sales leads - at any time.
Sales Lead Counts
View counts of Rapid Request sales leads, Brochure Requests from your community listings, Information Requests from your inventory home listings and Information Requests from your floor plan listings.
Appointment Counts *
View counts of appointments scheduled at your community sales centers.
Savings Coupon Count
View how many of your coupons have been printed.
* American Home Guides Exlusive!
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