Why The Internet?

The Internet has come of age as the 'new medium' that is changing the way new homes are bought and sold. Every day, more and more home shoppers are turning on their computers instead of turning to the real estate section of the newspaper.

Consider these facts:

KB Home Survey of 10,000 recent homebuyers found that 58% use the internet to find information about homes.
Almost half of all U.S. households (approximately 47.45 million) have at least one computer; 17% have more than one.*
Every day, more than 52,000 Americans log on to the Internet for the very first time, with Internet traffic doubling every 100 days.*
Up to 65% of homebuyers do research on the Internet prior to purchasing a home.**
Approximately 90% of prospective homebuyers say they intend to use the Internet as part of their next home purchase.**
Internet home shoppers are more likely to buy if they visit your community, since they have already used the Internet to narrow down their choices. Whereas a traditional home shopper may visit as many as 10 communities, an Internet home shopper visits only three or four.***
Internet home shoppers buy more quickly, taking an average of one month to decide to purchase versus an average of 3.5 months for traditional home shoppers.**

Plus, the Internet is the best way for homebuilders to:

Reduce marketing costs and increase profit margins!
Reach the relocation market
Convert more first-time visitors into buyers

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Source: Marketing on the Internet, Zimmerman, Jan. 2000
Source: Beazer Homes USA, April 2000
Source: Ron Elkman, Group 2 Advertising